NEW YORK (AP) — Louis C.K.’s gambit to sell tickets to his comedy shows himself is paying off.
The comedian said Wednesday that after just 45 hours, his tour has sold 100,000 tickets and taken in $4.5 million in sales. He’s bypassing ticketing services like Ticketmaster to sell tickets only on his website.
On Monday, he began selling tickets for $45 without fees. His 39-city stand-up tour kicks off in October.
After announcing the results, he tweeted: “I guess it was a good idea.”
Louis C.K. previously sold downloads to his special “Live at the Beacon” for $5, a move that was widely hailed and has since been imitated by other comics. It made more than $1 million in 12 days.
His FX show “Louie” debuts its third season Thursday.
All tickets will be $45, with C.K. reserving the right to cancel a ticket in exchange for a refund if the ticketholder attempts to sell the ticket for “anything above the original price.”
“Making my shows affordable has always been my goal but two things have always worked against that. High ticket charges and ticket re-sellers marking up the prices,” explained C.K. in the email. “Some ticketing services charge more than 40% over the ticket price and, ironically, the lower I’ve made my ticket prices, the more scalpers have bought them up, so the more fans have paid for a lot of my tickets.
“By selling the tickets exclusively on my site, I’ve cut the ticket charges way down and absorbed them into the ticket price,” he continues. “To buy a ticket, you join NOTHING. Just use your credit card and buy the damn thing.”
Louis C.K. starts his tour on October 3rd in Cleveland and wraps up on February 1st, 2013 in Washington D.C
Hi. I’m going on tour all over America, or at least some of it.
Tickets for this tour are available EXCLUSIVELY here on louisck.com.
Tickets are 45 dollars, every seat, every City. That includes all taxes and fees. You don’t have to join anything and you don’t have to hear from me again unless you want to. Just cheap tickets to see me do an all new bunch of jokes.
See you on the road, bitches.